impact.com / performance
About impact.com
Impact.com is the leading global partnership management platform. It has been transforming how businesses discover and manage all types of partnerships, including affiliates, influencers, commerce content, business-to-business, omni-marketing and more. Since its founding in 2008, impact.com has created a world-class, state-of-the-art software solution that is the preferred choice for thousands of businesses in building authentic, enduring & rewarding partnership relationships with both Brands and Publishers.
About impact.com / performance (formerly known as Partnership Cloud)
The impact.com / performance is a highly regarded attribution software in the partnership management category. It offers end-to-end attribution technology for businesses to set up a wide range of partnership programs such as affiliate programs, lead-generation programs, user acquisition programs to even brand-to-brand collaboration and omni-tracking (offline-to-online).
Peer-to-peer marketplace to discover and grow partnership
The software also offers a peer-to-peer platform for brands and publishers to discover and engage in business partnerships. impact.com / performance are designed and built to enable partnership automation to work seamlessly. From virtual contracting (paperless contract signing), partner relationship management, performance analytics to commissioning and spend management, all done in one single platform.
Powerful contracting
impact.com / performance supports various commercial models such as sales-based (cost per sale), lead-based or action-based (cost per lead or cost per action) click-based (cost per click). It even supports a one-off payment typically used for paying advertorial or content production. If that is not enough, Brand user may set it as recurring payment, fit for long duration content campaign. Brand user has the option to combine multiple commercial models to create a truly unique, one-of-a-kind contract for a specific partner or a group of partners.
Robust and flexible
Brand users can expect to have total ownership of its programs, ie: hosting it in their server, choice of cookieless, ITP compliant tracking, fully-owned partner-to-brand relationship and vice versa, building your very own network of affiliate partners including cashback partner, reward platform, coupon aggregator, shopping or services aggregator, bloggers, infotainment portals, media houses, content creators etc. It works extremely well as a solution means to mass-connect with affiliate networks or any kind of networks since impact.com / performance comes with Postback and API features, eliminating the need for Brand users to conduct multiple integrations each time they partner with a new network.
Specification: impact.com / performance
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